Small Business Challenges
Growing small businesses have a difficult time justifying the cost of an experienced, full-time strategic marketing person. But, their businesses have grown to a point where it is difficult for the CEO to keep up with the marketing demands of their sales team. Sometimes, they will turn to marketing agencies to execute specific marketing initiatives, but a local agency doesn’t have the resources to fully understand every small business client’s industry, products, services and channel strategy like a normal marketing director would.
Part-time Marketing Director
Saolre Marketing acts as your “part-time” Marketing Director. We take the time to learn your business, build your marketing strategies, execute your marketing tactics and create demand for your products and services. Like a full-time marketing director, we can even work with, manage and coach your existing marketing resources.
As experienced marketing professionals, we roll-up our sleeves to help you develop your website, social media, sales tools, target lists, scripts, product demos, call blitzes, press releases, local events and webinars. We are also experienced with marketing to partners, suppliers and resellers, and leveraging co-op programs for clients that are resellers.
Affordable Demand Generation
Our specialty is working with your subject matter experts to develop messaging, marketing materials, and demand generation campaigns. We are experienced in almost all demand generation tactics. But, it you want to make a significant investment in any one tactic, we have relationships with marketing agencies, SEO/SEM experts and web developers to produce more advanced and fully-integrated lifecycle marketing programs. We will help you find and select the best third-party resources for your requirements. And we can manage their activities to ensure their efforts are tied into your brand, messaging and goals.
As a part-time resource, we are affordable. Our contract can be a statement of work for a specific project or a set number of hours a week or month. We can work from your office in the Phoenix Area or leverage video conferencing to keep in close contact.