Filling the Funnel
Saolre, pronounced “sail ray”, is the Gaelic word for “life cycle”.
Lifecycle Marketing is the integration of all your marketing tactics into a strategic process that creates and nurtures demand for your products and services. Most importantly, lifecycle marketing aligns with your sales funnel to provide your target audience with marketing content that will establish you as a thought-leader throughout the sales cycle.
Lifecycle marketing strategies can be used with your current customers, new clients, resellers and suppliers.