SERVICES


High-Tech Marketing Director

As your marketing director, Saolre Marketing will develop, implement and manage the Marketing Strategies, Marketing Tactics and Marketing Tools that your small business needs. We focus on integrating these efforts with your sales goals, processes and demand generation requirements. Depending on your current market position and maturity, the mix and priority of these services and campaigns will vary. For complex implementations that require the specialty of an agency, Saolre Marketing will manage the relationship with the agency and provide the support they will need for a successful engagement.

Marketing Strategy

Brand

  • Development
  • Awareness
  • Consideration

Messaging Framework

  • Company Overview
  • Positioning Statements
  • Value Proposition
  • Differentiation
  • Customer Profile (Personna Development)
  • Key Message

Marketing Plan

  • Market Analysis
  • Industry Analysis
  • SWOT Analysis
  • Competitive Analysis

Demand Generation

  • Campaign Strategy
  • Lead Nurturing Strategy
  • Online / eCommerce Strategy
  • Social Media Strategy

Marketing Tactics

Content Marketing

  • Articles
  • Blogs / Blog Articles
  • Brochures
  • Buyer Guides
  • Case Studies / Customer Stories
  • Checklists
  • Datasheets
  • Demonstrations
  • eBooks
  • eMails
  • eNewsletters
  • Infographics
  • Invitations
  • Landing Pages
  • Podcasts
  • Presentations
  • SlideShares
  • Testimonials
  • Videos
  • White Papers
  • Webinars
  • Workbooks

Traditional Marketing

  • Advertising
  • Conferences
  • Database Development
  • Client
  • Prospect
  • Target
  • Direct Mail
  • Distributor Campaigns (MDF / Co-op)
  • Executive Briefings
  • Events / Seminars
  • Logo Development
  • Press Releases
  • Product Development / Packaging
  • Product Launches
  • Telemarketing / Appointment Setting
  • Tradeshows

Online Marketing

  • eCommerce
  • Google Adwords
  • Google Remarketing
  • Online Advertising
  • Linkedin Advertising
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media
  • Surveys
  • Websites

Sales/Reseller Tools

  • Battle Cards
  • Presentations (Corporate / Client / Reseller / Partner)
  • Return on Investment (ROI) Tools
  • Sales Guides / Playbooks
  • Scripts
  • Call Scripts
  • Demo Scripts
  • Templates
  • Presentation
  • HTML eMails
  • Proposals
  • Letterhead

Marketing Tools

Marketing Automation

  • Act-On Software
  • Pardot
  • Hubspot

Customer Relationship Management (CRM)

  • Salesforce
  • DiscoverOrg
  • RainKing

eMail Marketing

  • Outlook eMail
  • gMail
  • Constant Contact
  • Yesware

WordPress Themes

  • Elegant Themes “Divi”
  • Key-Design “KeySoft”
  • Kriesi “Enfold”
  • ThemeCo “X”
  • ThemeNectar “Salient”
  • Theme Fusion “Avada”

Adobe Creative Cloud

  • Acrobat (PDF Editing)
  • Audition (Audio Editing)
  • Encore (DVD Authoring)
  • Illustrator (Illustration Editing)
  • InDesign (Print Design)
  • Lightroom (Photo Editing)
  • Photoshop (Graphics Editing)
  • Premiere Pro (Video Editing)

Marketing Analytics & Reporting

  • Google Analytics
  • Campaign Reporting